Krema Fashion EN

Teddy Group, 93 new openings in 2021

The pandemic does not stop thе Teddy Group which continues to bet on retail. The company with a turnover of 621 million euros in 2019, 43.6% of which is generated abroad, and that in addition to Terranova and Calliope, also sells Rinascimento, Kitana and QB 24 brands, has announced the opening of 93 new stores in more than 10 countries in 2021. T

he stores will be opened not only in Italy, but also in Austria, Malta, Greece, Bulgaria, Belarus, Romania, Ukraine, Morocco, Jordan, Egypt, Russia and the Philippines. Specifically, the openings will concern Terranova, Calliope and Rinascimento brands.

In terms of brand strategy, “Terranova and Calliope will aim to open as many stores as possible to get stronger position in the territories where they are already present”. The goal for Terranova "is to expand further thanks to its versatility of the sales area and type of location (historic centers, commercial parks, shopping centers), while for Calliope it will be essential to focus the development in Italy and in locations that give possibility to implement better its new product and communication strategies ".

As for Rinascimento, "development can also count on the new agile formula for affiliation called Fits you, based on close collaboration with the franchisee and on the possibility of opening small stores with low investment". In 2020 and 2021 there is estimated the opening of approximately 20 new stores of the brand.

In 2020, Teddy opened 57 new stores.